Racial Stereotypes

 This ad created racial stereotypes. The white guy sees to have everything under control while the black guy is surprise that such a meal is at a low cost. The stereotype here is that black guys love chicken and cheap food. The white guy seems fully aware of this and isn't as surprise or exited as the black guy. Black males are seen more likely to like chicken more than the next guy. This is seen as racial stereotyping. The black guy was given a voice with a high pitch and a southern accent because of the Southern Blacks who are racialized most. While the white guy speaks properly and well educated. There dress code also says a lot. This reminded me of Winant's definition of race, which is an idea, practice, identity and social structure. Race is constructed. Because of society and the social structure we racialize others experiences. The blacks are seen as less fortunate than the whites so in this case a good deal on a burger and fries is exactly a black guys dream come true.